People keep on guessing – what exactly “authority backlink” is. Let’s break it down in simple terms. Imagine the internet as a huge network of connections. Each website is like a node in this network. Some of these nodes are more influential than others, like well-known industry leaders or popular news sites. A high authority backlink is when one of these influential sites links to your website. The better “linking site” is – the higher authority the backlink will have.
You also should remember there is a difference between Google’s PageRank, which is an official metric, based on backlinks profile. And there are many different non-official metrics from tools like Ahrefs (DR), MOZ (DA) and other. Both DA, DR are fine to differ the good site from the bad site, but they are still not the 100% accurate. Domain Authority by MOZ and Domain Rating by Ahrefs are 2 of the most popular website’s metrics for SEO in the world. In the next section we will add some more info about DA – how important it is.
But why are these links so valuable? Well, think of them as strong endorsements. When a respected website links to you, they’re essentially saying, “Hey, we trust this site and think it’s a valuable resource.” This nod of approval is noticed by search engines like Google, and it boosts your website’s credibility and SEO potential. But there’s something else. These links also:
How Google Evaluates Quality of Backlinks?
Now, let’s talk about how Google looks at these backlinks. Google’s not just counting links; it’s evaluating their quality. Probably you all already know that if you were looking for “high authority” links only. How does Google do this? Mainly through:
- Relevance: Google checks if the referring site’s niche is related to yours, as well as its content. A relevant link is seen as more valuable. For example, if you have a gardening blog, a link from a gardening equipment site is more relevant than one from a fashion blog.
- Authority of the Referring Domain: A link from a site that Google considers an authority in your industry weighs more. It’s like getting a recommendation from a top expert in your field. Now you probably may have a question about “High authority domain”, aren’t you? You will get the answer either.
- Natural Linking Patterns: Google looks for organic, natural linking patterns. If your backlinks seem forced or artificial, it might raise a red flag. This means diversity is key – a mix of different types of sites linking to you looks more natural. That’s why you can get some of the top backlinks even for free (and some may cost you $10 000 and more)
- Anchor Text: This is the clickable text in a hyperlink. Google uses this to understand what the link is about. It’s best when the anchor text is relevant to your content, but overdoing exact-match anchor text can look spammy. We recommend to make it branded, like “domain.com” or simply “Domain”. Seems pretty natural for SEO.
In total, Google wants to see that your backlinks make sense, come from credible sources, and are part of a natural pattern. It’s about building a healthy, diverse backlink profile that signals to Google that your site is a valuable resource worth ranking highly.
Broken Link Building
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Broken Link Building
Broken link building is a clever way to offer value and get a backlink. That is one more old method which was quite effective back in days. Now it’s getting much harder.. Here’s how it works:
- Find Broken Links: Use tools to identify broken links on websites relevant to your niche. We use Ahrefs for this.
- Create or Identify Suitable Content: Ensure you have content that’s a good fit for the link. Make sure you know how to implement it correctly.
- Reach Out: Contact the website owner. Politely inform them about the broken link and suggest your content as an alternative. That is the hardest part, because the conversion rate of this outreach content is extremely low. Be ready for the weak results at start.
- Provide Easy Access: Make it simple for them to replace the broken link with yours. You need this, not them. Try to explain that will not take much their time. Offer something instead maybe.
This method is about being helpful. You’re not just asking for a link; you’re improving the web one link at a time. Mostly people will ignore you, but some – still can give a respond with a positive feedback.
PR Outreach Campaign
Engaging in PR outreach is like planting seeds in a garden, hoping for fruitful relationships to grow. It’s about reaching out to the right people in a way that feels personal and genuine.
- Research: Everything starts with a research. Find journalists and bloggers who cover your industry. Understand their interests and the kind of stories they write.
- Personalize Your Approach: When you reach out, make it personal. Show that you’ve read their articles and understand their audience. The cover letter you write should be addressed directly to the person you target.
- Be Helpful: Offer them something of value – unique insights, expert comments, or interesting data. No one will work with you until you show how helpful you can be for them.
- Stay Engaged: Don’t just disappear after making contact. Keep the conversation going. Comment on their articles, share their content, and stay in touch. People rate this kind of activity and your connection may have a chance to work one more time in the future.
- Be Patient: Building relationships takes time. Don’t expect immediate results. It’s about long-term gains. Sometimes it takes up to several months to make the first results with outreach.
Remember, PR outreach is not just about getting links. It’s about building connections that can lead to opportunities, including high-quality backlinks. Moreover, if your business is somehow related to the niche of marketing etc – that’s an amazing opportunity to make your professional network a little bit bigger.
- Improves your SEO – Search Engine Optimization & SERP – Search Engine Result Page
- Drive huge Referral Traffic to your Website
- Build Authority and Increased Credibility to your Website
- Noticed by many people and thus improves your Brand Visibility
- Increases Trustworthy of the Website.
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